Thursday, December 18, 2008

AMD Sanghai

AMD has released a computer chip called “Sanghai.” The produc is set to give a fight to its bigger rival Intel. It would be for use in servers, the powerful computers that run corporate networks.

At the same time, Intel’s new chip, code-named Nehalem, is due to be released Nov. 17. Sold under the name Core i7, Intel’s new chip will resemble Shanghai in an important way.

According to the AMD, Shanghai will perform 35% better than its previous generation of server chips while decreasing power requirements by 35%, a combination that should help customers reduce operational costs while boosting efficiency.

With Shanghai, to be sold under the Opteron brand, AMD hopes to show it’s got some of its operational mojo back after the disaster that was the previous server line, Barcelona. Introduced in September 2007.

In the mean time, AMD needs all the good news it can get. The company’s share of PC and server chips tumbled to 17.7% in the third quarter, from 23% a year earlier, while Intel boosted its share to 82.1%, according to Mercury Research.

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